{"id":7022827,"date":"2025-11-26T11:48:46","date_gmt":"2025-11-26T09:48:46","guid":{"rendered":"https:\/\/www.homyspace.com\/blog\/?p=7022827"},"modified":"2025-11-26T11:49:22","modified_gmt":"2025-11-26T09:49:22","slug":"kpis-que-importan-en-movilidad","status":"publish","type":"post","link":"https:\/\/www.homyspace.com\/blog\/kpis-que-importan-en-movilidad\/","title":{"rendered":"KPIs que importan en movilidad: coste por noche \u201ctotal\u201d y satisfacci\u00f3n del empleado"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cuando una empresa desplaza equipos a distintas ciudades, el alojamiento deja de ser solo una l\u00ednea del presupuesto. Pasa a ser una palanca directa sobre costes, plazos y clima laboral. En ese contexto, los <\/span><b><a href=\"https:\/\/www.homyspace.com\/blog\/kpis-de-movilidad\/\">KPIs<\/a> que importan en movilidad<\/b><span style=\"font-weight: 400;\"> no son \u00fanicamente el \u201cprecio del alojamiento\u201d, sino lo que realmente paga la empresa por cada estancia y c\u00f3mo la vive la persona que se desplaza.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Muchas empresas que desplazan a trabajadores para realizar proyectos de una duraci\u00f3n determinada siguen monitorizando \u00fanicamente cu\u00e1nto cuesta el piso o el apartamento al mes. Pero si se suman <a href=\"https:\/\/www.homyspace.com\/blog\/alquilar-un-vehiculo-costes-de-transporte\/\">costes de transporte<\/a> extra, comidas imprevistas, reubicaciones y horas improductivas, la foto cambia. Incorporar los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> al cuadro de mando permite tomar decisiones con datos y no solo con sensaciones, alineando a Finanzas, Operaciones y RR. HH. en torno a la misma realidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En Homyspace vemos cada d\u00eda c\u00f3mo estos <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> ayudan a comparar destinos, tipos de vivienda y pol\u00edticas de desplazamiento, m\u00e1s all\u00e1 del importe mensual \u201caparente\u201d del alojamiento.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#f7f7f7&#8243; background_color_opacity=\u00bb1&#8243; background_color_hover=\u00bb#2c9a9e\u00bb background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb5px\u00bb desktop_text_alignment=\u00bbleft\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text css=\u00bb.vc_custom_1764150142109{padding-top: 5% !important;padding-bottom: 5% !important;}\u00bb text_direction=\u00bbdefault\u00bb]\n<blockquote>\n<h3>Mide lo que impacta de verdad<\/h3>\n<p><span style=\"font-weight: 400;\">Coste total por noche + NPS del empleado en un dashboard<\/span><\/p><\/blockquote>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_btn size=\u00bbmedium\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbsee-through-2&#8243; hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb text=\u00bbC\u00f3mo cumplirlo con Homyspace \u2192\u00bb url=\u00bbhttps:\/\/www.homyspace.com\/empresa\u00bb css_animation=\u00bbbounce\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Definici\u00f3n de los KPIs que importan en movilidad<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Antes de entrar en f\u00f3rmulas, conviene aclarar de qu\u00e9 hablamos cuando hablamos de <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\">. En este enfoque vamos a centrarnos en dos ejes:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>coste total de la estancia<\/b><span style=\"font-weight: 400;\"> (normalizado si hace falta para poder comparar).<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">La <\/span><b>satisfacci\u00f3n del empleado<\/b><span style=\"font-weight: 400;\"> medida de forma estructurada.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dos de los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> que m\u00e1s impacto tienen sobre el negocio son:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coste total de movilidad por estancia o mes:<\/b><span style=\"font-weight: 400;\"> cu\u00e1nto est\u00e1 invirtiendo realmente la empresa por cada periodo de estancia, sumando alojamiento y todos los extras asociados al desplazamiento.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>NPS interno de movilidad:<\/b><span style=\"font-weight: 400;\"> hasta qu\u00e9 punto las personas que se desplazan recomendar\u00edan esa experiencia de alojamiento y organizaci\u00f3n a un compa\u00f1ero.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ambos <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> conectan direcci\u00f3n financiera, operaciones y recursos humanos; sirven tanto para negociar mejores condiciones como para dise\u00f1ar pol\u00edticas de desplazamiento m\u00e1s sostenibles para la plantilla.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3mo medir coste total y satisfacci\u00f3n<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dentro de los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> conviene priorizar aquellos que se puedan calcular de forma sencilla y repetible, sin depender de herramientas complejas.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Coste total de movilidad por estancia (o por mes)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una forma pr\u00e1ctica de medirlo es:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Coste total de movilidad por estancia = (coste de alojamiento + transporte + dietas extra + sobrecostes de reubicaciones + horas improductivas valoradas) \/ n\u00famero de noches de estancia.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Coste de alojamiento:<\/b><span style=\"font-weight: 400;\"> importe de la reserva mensual o del periodo completo.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Transporte:<\/b><span style=\"font-weight: 400;\"> taxis, <a href=\"https:\/\/www.homyspace.com\/blog\/esta-la-empresa-obligada-a-pagar-kilometraje\/\">kilometraje<\/a> o abonos extra derivados de la ubicaci\u00f3n elegida.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Dietas extra:<\/b><span style=\"font-weight: 400;\"> comidas adicionales por falta de cocina, horarios poco compatibles o ubicaci\u00f3n sin servicios cerca.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Sobrecostes de reubicaciones:<\/b><span style=\"font-weight: 400;\"> cambios de vivienda por incidencias o necesidades del proyecto.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Horas improductivas:<\/b><span style=\"font-weight: 400;\"> tiempo perdido en desplazamientos largos, valorado con un coste horario aproximado.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este es uno de los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> porque suele destapar situaciones en las que un alojamiento aparentemente \u201cbarato\u201d genera un coste global m\u00e1s alto que una opci\u00f3n algo m\u00e1s cara pero mejor ubicada y equipada.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>NPS interno de movilidad<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para medir satisfacci\u00f3n, puedes utilizar el cl\u00e1sico <\/span><i><span style=\"font-weight: 400;\">Net Promoter Score<\/span><\/i><span style=\"font-weight: 400;\"> adaptado al contexto de desplazamientos:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Pregunta clave<\/b><span style=\"font-weight: 400;\">: \u201cDel 0 al 10, \u00bfrecomendar\u00edas este desplazamiento (alojamiento + organizaci\u00f3n) a un compa\u00f1ero de tu misma categor\u00eda?\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Despu\u00e9s:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consideras <\/span><b>promotores<\/b><span style=\"font-weight: 400;\"> a quienes responden 9 o 10.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Consideras <\/span><b>detractores<\/b><span style=\"font-weight: 400;\"> a quienes responden entre 0 y 6.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoras, a efectos de c\u00e1lculo, respuestas 7 y 8 (neutros).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La f\u00f3rmula ser\u00eda:<\/span><\/p>\n<p style=\"text-align: justify;\"><b>NPS interno de movilidad = % promotores \u2013 % detractores<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este es otro de los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\">, porque traduce en un n\u00famero la experiencia acumulada de tus equipos: descanso, tiempos de traslado, sensaci\u00f3n de apoyo ante incidencias y calidad del alojamiento.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#f7f7f7&#8243; background_color_opacity=\u00bb1&#8243; background_color_hover=\u00bb#2c9a9e\u00bb background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb5px\u00bb desktop_text_alignment=\u00bbleft\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text css=\u00bb.vc_custom_1764150235108{padding-top: 5% !important;padding-bottom: 5% !important;}\u00bb text_direction=\u00bbdefault\u00bb]\n<blockquote>\n<h3>\u00bfSin KPI de coste \u00abtotal\u00bb?<\/h3>\n<p><span style=\"font-weight: 400;\">Integra alojamiento, taxis, dietas y reubicaciones<\/span><\/p><\/blockquote>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_btn size=\u00bbmedium\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbsee-through-2&#8243; hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb text=\u00bbCrear solicitud de alojamiento \u2192\u00bb url=\u00bbhttps:\/\/www.homyspace.com\/solicitudes\/new\u00bb css_animation=\u00bbbounce\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3mo leer los KPIs que importan en movilidad por ciudad<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La lectura de los KPIs que importan en movilidad gana sentido cuando se segmenta por ciudad o tipo de destino corporativo. No es lo mismo alojar equipos en <\/span><b>una gran capital<\/b><span style=\"font-weight: 400;\">, en <\/span><b>una ciudad mediana como Zaragoza<\/b><span style=\"font-weight: 400;\"> o en <\/span><b>destinos de costa como Valencia o M\u00e1laga<\/b><span style=\"font-weight: 400;\">: cambian la estructura urbana, las distancias al proyecto, la disponibilidad de transporte y la estacionalidad, y con ello el <\/span><b>coste total por noche<\/b><span style=\"font-weight: 400;\"> y la <\/span><b>satisfacci\u00f3n del empleado<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.homyspace.com\/alquiler\/espana\/zaragoza\"><span style=\"font-weight: 400;\">Zaragoza<\/span><\/a><span style=\"font-weight: 400;\">: accesos y pol\u00edgonos como palancas de coste<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En Zaragoza, muchos proyectos se ejecutan en <\/span><b>pol\u00edgonos y hubs log\u00edsticos<\/b><span style=\"font-weight: 400;\"> y el equipo suele moverse en veh\u00edculo propio o de empresa. Optimizar los minutos efectivos de desplazamiento entre vivienda y proyecto (especialmente en cambios de turno), las salidas directas a v\u00edas principales y la disponibilidad de aparcamiento cerca del centro de trabajo impacta m\u00e1s en el coste por noche total que bajar unos euros la mensualidad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Una vivienda algo m\u00e1s cara pero pr\u00f3xima al proyecto o bien conectada por los accesos clave reduce kilometraje, taxis puntuales, dietas extra y horas improductivas, elevando adem\u00e1s el NPS interno en turnos tempranos o rotativos.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Costa: estacionalidad y proyectos intensivos<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En destinos de costa, como <\/span><a href=\"https:\/\/www.homyspace.com\/alquiler\/espana\/valencia\"><span style=\"font-weight: 400;\">Valencia<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/www.homyspace.com\/alquiler\/espana\/malaga\"><span style=\"font-weight: 400;\">M\u00e1laga<\/span><\/a><span style=\"font-weight: 400;\">, los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> se ven muy afectados por dos factores:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La estacionalidad de determinados proyectos (refuerzos de plantilla, campa\u00f1as espec\u00edficas, actividad portuaria, mantenimiento industrial, etc.).<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">La competencia con otros usos de la vivienda de corta y media duraci\u00f3n en determinados periodos del a\u00f1o.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Al mirar estos <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> por temporada se suele observar que:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>coste total de movilidad por estancia o mes<\/b><span style=\"font-weight: 400;\"> tiende a subir en momentos de alta demanda de vivienda si no se reserva con suficiente antelaci\u00f3n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">La satisfacci\u00f3n se mantiene alta cuando el equipo dispone de espacio suficiente, buena conectividad con el centro de trabajo y servicios b\u00e1sicos cerca, incluso aunque la vivienda no est\u00e9 en una localizaci\u00f3n muy c\u00e9ntrica.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Analizar los <\/span><b>KPIs que importan en movilidad<\/b><span style=\"font-weight: 400;\"> por ciudad y periodo permite decidir cu\u00e1ndo conviene cerrar alojamientos con meses de antelaci\u00f3n y cu\u00e1ndo se puede mantener m\u00e1s flexibilidad sin poner en riesgo el proyecto.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1758025682449{background-color: #ffffff !important;}\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<h2>FAQ&#8217;s<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][toggles style=\u00bbminimal\u00bb accordion=\u00bbtrue\u00bb accordion_starting_functionality=\u00bbdefault\u00bb][toggle color=\u00bbAccent-Color\u00bb heading_tag=\u00bbdefault\u00bb heading_tag_functionality=\u00bbdefault\u00bb title=\u00bb\u00bfQu\u00e9 incluye el \u201ccoste por noche total\u201d?\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<div id=\"threads_view_D020H43P03G-1758204647.321159-1758271619.092229\" class=\"c-virtual_list__item\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"D020H43P03G-1758204647.321159-1758271619.092229\">\n<div class=\"p-multi_thread_background\" data-droppable-thread=\"D020H43P03G-1758204647.321159\" data-qa=\"multi_thread_background\">\n<div class=\"c-message_kit__background c-message_kit__background--hovered c-message_kit__message c-message_kit__thread_message p-threads_view_reply\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\n<div class=\"c-message_kit__hover c-message_kit__hover--hovered\" role=\"document\" aria-roledescription=\"mensaje\" data-qa-hover=\"true\">\n<div class=\"c-message_kit__actions c-message_kit__actions--default\">\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\"><span style=\"font-weight: 400;\">El coste total debe contemplar, adem\u00e1s del importe del alojamiento, extras como transporte, dietas, cambios y horas improductivas.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text][\/vc_column_text][\/toggle][toggle color=\u00bbAccent-Color\u00bb heading_tag=\u00bbdefault\u00bb heading_tag_functionality=\u00bbdefault\u00bb title=\u00bb\u00bfC\u00f3mo medir satisfacci\u00f3n sin molestar?\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<p data-start=\"3185\" data-end=\"3523\"><span style=\"font-weight: 400;\">Cond\u00e9nsalo en 3\u20135 preguntas clave en una encuesta. Env\u00edala autom\u00e1ticamente tras check-in\/check-out y trabaja por conseguir una tasa de respuesta\u00a0 por encima del 40%.<\/span><\/p>\n[\/vc_column_text][vc_column_text][\/vc_column_text][\/toggle][toggle color=\u00bbAccent-Color\u00bb heading_tag=\u00bbdefault\u00bb heading_tag_functionality=\u00bbdefault\u00bb title=\u00bb\u00bfC\u00f3mo comparar ciudades?\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<p data-start=\"3525\" data-end=\"3857\"><span style=\"font-weight: 400;\">Normaliza por tipo de proyecto, temporada y distancia al proyecto.<\/span><\/p>\n[\/vc_column_text][\/toggle][toggle color=\u00bbAccent-Color\u00bb heading_tag=\u00bbdefault\u00bb heading_tag_functionality=\u00bbdefault\u00bb title=\u00bb\u00bfQu\u00e9 KPI mirar primero?\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]\n<p data-start=\"3525\" data-end=\"3857\"><span style=\"font-weight: 400;\">Tasa de reservas confirmadas, coste total\/noche y NPS mayor a 60 como objetivo.<\/span><\/p>\n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#f7f7f7&#8243; background_color_opacity=\u00bb1&#8243; background_color_hover=\u00bb#2c9a9e\u00bb background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bb5px\u00bb desktop_text_alignment=\u00bbleft\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb0.5&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text css=\u00bb.vc_custom_1764150396779{padding-top: 5% !important;padding-bottom: 5% !important;}\u00bb text_direction=\u00bbdefault\u00bb]\n<blockquote>\n<h3>Pasa de opiniones sueltas a datos<\/h3>\n<p><span style=\"font-weight: 400;\">Centraliza encuestas breves de movilidad en un solo flujo<\/span><\/p><\/blockquote>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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